Wednesday, 23 October 2013

Are Google’s Panda and Penguin on Your Radar Screen?



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Growing Trend in Internet Marketers Investing in Website Usability Site Reviews

At somewhere around 1:30 am in the Hard Rock Hotel bar on Day Two of the PubCon Vegas conference a man approached me to express his thanks that I was there. Earlier on Tuesday afternoon I gave a talk on website usability and persuasive design techniques. The only conferences I speak at are Internet and search engine marketing conferences because my career began in SEO in the mid-1990. I understand...

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Social Media Plugins: Are They Weighing You Down?



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A Call To The SEO Industry: Stand Together For Useful Reporting



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Schema.org – 7 Things For SEOs To Consider Post Hummingbird



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Google’s Music Knowledge Graph With YouTube, Google Now, New Carousel & More



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New Foursquare Homepage Offers Context, Time-Sensitive Recommendations



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Google Testing Huge Banner Ads For Branded Queries



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Why No PageRank Update? The “Pipeline” Is Broke & Google Isn’t Interested In Fixing It



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Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search



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Yahoo-Microsoft Search Tensions On Public Display In Court Ruling



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SearchCap: The Day In Search, October 23, 2013



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Daily Search Forum Recap: October 23, 2013

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Google AdWords Ad Rank Adds Third Factor: Ad Extensions
Google announced that AdWords extensions and formats are now going to be part of the overall AdWords ad rank formula going forward...Google's Matt Cutts: That Scraper Isn't Hurting Your Mom's Site
Google's head of search spam, Matt Cutts, responded to a Hacker News thread where Dan Goldin was upset with spammer SEOs when he noticed a site was scraping the content and images off of his mother's site...Western Union Declines 5% Of Google AdSense Payments This Month
One of the payment methods that Google offers their AdSense publishers is via Western Union. Well, this month, about 5% of those payments were accidentally declined...New AdMob Developers Not Linking AdSense Accounts
Google posted a notice in the Google AdSense Help forums that those developers new to AdMob with unapproved AdSense accounts will currently not be able to link the two together...Google Shopping Campaigns
Google announced a new form of Google Product Listing ads management named Google Shopping Campaigns.In short, it is a new campaign type...Google Play Billboard In Time Square
Google Play on Google

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Declassifying Google’s Hummingbird



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My Life So Far: Dropping Out, SEO, Writing and Agencies



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Reputation Management And Customer Service For E-Commerce Jewelry Stores



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Google Logo Doubles As Parachute Game Before Answering The Question: When Was The First Parachute Jump?



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Majestic SEO Launches Search Explorer; SEO Link Tool Through Keyword Search



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5 Ways To Make Your Client Kickoff Meeting A Success



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Google Launches Shopping Campaigns To Ease PLA Management



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The Curious Case Of Bing Search Results In Google Search Results



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The Double Serving Myth: When One Company Monopolizes PPC Ad Results



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SMX Social Media Marketing Conference, Nov. 20-21 in Las Vegas. Register Now!



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Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats



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SearchCap: The Day In Search, October 22, 2013



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Daily Search Forum Recap: October 22, 2013

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Google's Matt Cutts: Strong vs. Bold Are Treated The Same For Ranking
Google's Matt Cutts posted a video explaining that the bold and strong HTML tags are treated the same for ranking and SEO purposes...Google Looks Funky On IE11 Windows 8.1
There are dozens of complaints in the Google Web Search Help forums from those running Windows 8.1 and running Internet Explorer 11...Google Shows Site Name Instead Of URL Above Title
Google seems to be testing a new interface for their search results.Instead of showing the URL of the page...Google Reminds You That You Recently Searched For Facts
You know when you search for something in Google and click on a result, then come back later and search again. Sometimes you will see a message...Google Parachute Jump Logo For André-Jacques Garnerin
Today on Google's home pages worldwide is a logo for the first parachute jump that took place 216 years ago today, on October 22, 1797...Official Google Glass Prescription Test
Ivan Yudhi posted a picture of Google's Jenny Murphy wearing official prescription Google Glass...

Other Great Search Forum Threads:

Scheduled Tweets Now Available to Twitter's Ad Products Users, WebmasterWorldKnow when it's time to leave Google AdSense, WebmasterWorldCan Hummingbird Combine With Penguin For Delayed Impact?, HighRankings Forums Previous story: Google's Matt Cutts: Strong vs. Bold Are Treated The Same For Ranking Comments:

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Google’s Matt Cutts: No Reason To Fret Over “strong” & “b” Tags



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Bing Webmaster Tools Adds Smart Search Page Preview Tool



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Daily Search Forum Recap: October 21, 2013

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Google AdWords For Videos Gains MCC Reports & Bulk Upload
Google announced quietly on their Google

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Monday, 21 October 2013

New PPC Login Required: Bing Ads Moves To Microsoft Account Logins Starting Today



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Bing Ads Accredited? Get Updated Badges And Certificates



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SearchCap: The Day In Search, October 21, 2013



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Why Account Structure Matters For Every AdWords Account



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Infographic: What Is The Nofollow Tag; When & How To Use It



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Google Tests Replacing URL With Site Name In Search Results; Again



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Russian Search Engine Yandex Gives Mobile App Developers Free Real-Time Analytics Tool



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Proven Paid, Earned & Owned Tactics. Here’s the SMX Social Media Marketing BIG Preview



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Google Logo Celebrates Salsa Singer Celia Cruz



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Google AdWords For Videos Gains MCC Reports & Bulk Upload

channel that they launched some new features for those who manage a lot of video ads within Google AdWords.

The two new features are:

(1) Bulk Upload capability for AdWords For Videos:

Google said:

This feature allows you to download a CSV file, manipulate your campaigns and import the edited campaigns

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Website User Experience Design and Google’s New Hummingbird Algorithm

Google’s new algorithm, Hummingbird, is so named to represent a new “fast and precise” searcher experience. Is it a coincidence that website visitors wish this too in the form of user experience? Google and Bing want to provide a good quality experience for each individual who types words into their search engine. To achieve this they need to know what you want and there’s the rub. We can’t be depended...

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Say Yes To The UX: A Website Reality Show

If website usability site audits were conducted on TV with an audience, host and emotional site owner, I would be famous for breaking bad news and crushing dreams. However, by the end of the show my guests would be gushing and crying tears of joy because my recommendations turned their websites upside down and into money making, traffic busy, socially buzzed brands. First, the Pain The most memorable learning experiences...

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SPONSOR MESSAGE: Webcast-Supercharge Your Organic Marketing



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SearchCap: The Day In Search, October 17, 2013



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Search In Pics: Matt Cutts Screen, Google+ Cop Car & Google Pipes



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SearchCap: The Day In Search, October 18, 2013



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Daily Search Forum Recap: October 18, 2013

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Does Yelp Dominate Google's Local Web Results?
A common issue I see with the Google results are the number of Yelp results a Google search can return for a local type of keyword phrase...Google's Matt Cutts Describes How He Finds Low Quality/Spammy Guest Blogging
Guest blogging has been a large topic over the past couple years in the SEO space.In a recent video by Matt Cutts, Google's head of search spam, Matt answered the question..Asynchronous Google AdSense Code Now Default Option
Around July 2013, Google released support for a BETA version of asynchronous AdSense code.It went over very well, so well that it is now not only out of beta a few months later, it is...Google: Responsive Design Doesn't Give You A Ranking Boost
Google's John Mueller posted in a Stack Exchange thread that responsive design doesn't give you a ranking boost...Google: Stop Using Fake Google

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Sunday, 20 October 2013

Integrating SEO, Social, PR and Content Marketing: Webcast, Tuesday Oct. 22



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Four SEO Nightmares (And How Not To Lose Sleep Over Them)



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Is SEO Copywriting Dead? No, Way!



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What SEO Has Experienced in 2013



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7 Useful Tips To Write Effective Presell Content For Your Affiliate Landing Page



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7 Useful Features Of WordPress Web Design



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5 Secrets to Better SEO for Your Website



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Optimising Your Site by Google’s ‘New’ Rules



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Effective eBook Marketing Campaign Tip



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5 Qualities You Need in Hiring the Right SEO Manager



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What Can Online Retailers Learn About Marketing From Amazon?



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4 Theoretical Ranking Factors Replacing Links

Typically speaking I am not a fan of SEOs theorizing about things, especially ranking factors. However, I have realized over the last few years that if I had theorized a bit more, then maybe I would have predicted some of the changes to SEO happening right now. For example, if you have been paying attention to Google over the last couple of years, you might have come to the same...

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How to: Build Long Lasting Relationships With Influencers On Twitter

Earlier this year, there was an interesting article posted by Neal Schaffer on Maximize Social Business. In it, he talks about the strange connection between brands and influencers, himself included… pointing out the fact that many companies will seek out these influencers for single marketing campaigns, he wondered why they didn’t seek to continue an ongoing relationship with those same people. Didn’t they prove their worth? Wouldn’t it make more...

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5 Myths About Google’s Hummingbird

A little under a month ago Google announced a new “engine” (so to speak) for its search engine. Hummingbird sits at Google’s core and incorporates all of the existing algorithms with new query handling technology that should bring results closer to user intent. To explain the new engine in a very basic context, Hummingbird, uses NLP and semantic search to better understand what a user is looking for. Now of...

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Turn Domain Bias In Search Results To Your Advantage



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Gathering New Keyword Insights In A (Not Provided) World



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9 Tips For Getting Free Clicks Through Google News



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Google Launches Expanded AdWords PLAs On Mobile Devices



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People+, A People Search Directory App, Coming To Google Glass In 2014



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Google Expands International Targeting In AdWords



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