How to: Build Long Lasting Relationships With Influencers On Twitter

Earlier this year, there was an interesting article posted by Neal Schaffer on Maximize Social Business. In it, he talks about the strange connection between brands and influencers, himself included… pointing out the fact that many companies will seek out these influencers for single marketing campaigns, he wondered why they didn’t seek to continue an ongoing relationship with those same people. Didn’t they prove their worth? Wouldn’t it make more...

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