Thursday, 30 January 2014
How To Get Anchor Text Distribution Using Pivot Tables and OpenOffice Calc
The image you see to the right is called a doughnut chart. Its the same exact thing as a pie chart, but its even better, because well….its a doughnut! The data displayed in this particular chart is a break down of the top 25 keywords used as anchor text to my personal blog. This type of analysis is extremely important when detecting things like Penguin, and it looks great on...
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Daily Search Forum Recap: January 30, 2014
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In a short video yesterday, Google's Matt Cutts told webmasters and SEOs not to use article directory sites for link building strategies.Well...Google Location Based Answer Query Results
Spotted via blumenthals, it seems Google has a new location onebox answer result for certain types of queries.So if you search in Google for the location of X, or searches for business name locations and so forth, Google will give you a one box result...Dear Google, We Can Help With Your Google Rankings
You and I get them all the time, spammy emails from SEO companies telling us how they can get us more traffic and higher rankings in Google...Twitter Adds New & Useful Search Filters To Search Results
Twitter announced on Twitter that they have added new search filters to the Twitter search results...Patent Holder Awarded 1.36% Of Google's AdWords Revenue
You may have heard that Google was ordered to pay a patent troll 1.36% of their AdWords revenue between 2012 to 2016. That comes out to about $1 billion or so.Greg Sterling at Search Engine Land Bing For Schools, Finally?
Matt Wallaert, a Behavioral Scientist at Microsoft but more well known for creating Bing For Schools posted on Twitter something strange. He wrote, "Finally, Bing for Schools. No ads, the way it should be in schools...What Is This Truck & Why Is It At Google?
Brandon Badger, a Senior Product Manager in the Niantic Labs at Google, posted a picture on Google
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google's Matt Cutts: Don't Use Article Directories For Link BuildingIn a short video yesterday, Google's Matt Cutts told webmasters and SEOs not to use article directory sites for link building strategies.Well...Google Location Based Answer Query Results
Spotted via blumenthals, it seems Google has a new location onebox answer result for certain types of queries.So if you search in Google for the location of X, or searches for business name locations and so forth, Google will give you a one box result...Dear Google, We Can Help With Your Google Rankings
You and I get them all the time, spammy emails from SEO companies telling us how they can get us more traffic and higher rankings in Google...Twitter Adds New & Useful Search Filters To Search Results
Twitter announced on Twitter that they have added new search filters to the Twitter search results...Patent Holder Awarded 1.36% Of Google's AdWords Revenue
You may have heard that Google was ordered to pay a patent troll 1.36% of their AdWords revenue between 2012 to 2016. That comes out to about $1 billion or so.Greg Sterling at Search Engine Land Bing For Schools, Finally?
Matt Wallaert, a Behavioral Scientist at Microsoft but more well known for creating Bing For Schools posted on Twitter something strange. He wrote, "Finally, Bing for Schools. No ads, the way it should be in schools...What Is This Truck & Why Is It At Google?
Brandon Badger, a Senior Product Manager in the Niantic Labs at Google, posted a picture on Google
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Wednesday, 29 January 2014
You Want To Crowdsource Your Marketing? Here’s My Presentation To SMX Israel’s Give It Up (1/3)
I had the privilege of talking to SMX Israel’s massive, crazy advanced audience for the SEOs Give It Up session this Sunday, and shared my experience and ideas on how you can crowdsource a lot of your marketing. If you weren’t there, you missed an amazing conference – honestly, I learnt more there than probably any other show I’ve been to perhaps except individual panels at SMX Advanced or Pubcon...
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Daily Search Forum Recap: January 29, 2014
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Last night at around 3am EST (this morning), Google's Matt Cutts Tweeted, "Today we're taking action on a French link network that violates our quality guidelines (Buzzea)."Buzzea has already posted a message on their site acknowledging the Google penalty and telling everyone they are closing up. The translated version reads:Google Answers Questions With Longer Responses Now
Google for as long as I can remember showed answers for basic questions. Questions like what is the weather, what is 1
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google's Matt Cutts: We're Taking Action Against Buzzea, The French Link NetworkLast night at around 3am EST (this morning), Google's Matt Cutts Tweeted, "Today we're taking action on a French link network that violates our quality guidelines (Buzzea)."Buzzea has already posted a message on their site acknowledging the Google penalty and telling everyone they are closing up. The translated version reads:Google Answers Questions With Longer Responses Now
Google for as long as I can remember showed answers for basic questions. Questions like what is the weather, what is 1
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Tuesday, 28 January 2014
How Do You Measure the United Marketing-Product Team’s Results?
(This is the fourth in a series of posts on the lean approach to business, whose focus is on better understanding prospects and customers by extensive research and accordingly achieving higher customer satisfaction. This approach is very timely, because people increasingly start shopping by asking for referrals rather than searching, as described in Facebook is replacing Google. Accordingly, it makes sense for product and marketing to merge into one team, so that...
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Do Not Build High Quality Content For SEO, Build High Quality Patterns Instead
We have heard it over and over again. SEO evangelist, Google, cyber hipsters and pretty much everyone else says, “high quality content is required to do well in search engines.” In fact this narrative is repeated so much that I regularly see very smart people completely misunderstand the basics of information retrieval, which is the corner stone of SEO. So much time is spent talking about content in regards to SEO, that...
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Knowing When To Be Unprofessional (or less sophisticated) in Your Tool Usage
I am a big believer in being professional. And, if you have reached that level of professionalism, to strive even more. This is especially true of video work and hangouts. That doesn’t mean that you have to have the “Midas Touch” and that everything you touch turns to gold, but a continual process improvement to strive for a more professional product or service. This is why I added the slogan,...
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Smarter Outreach: 3 Tools to See Who’s Behind Each Email
Today’s social networking world is overwhelming: You meet people online, talk to them, lose them for a month or two, then find them again. There should be better ways to keep up than trying to remember everything! Luckily, apps are popping up that allows for smarter outreach, by putting a social dashboard inside your inbox. These three helpful tools work by giving you information on each contact, effectively establishing your...
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Don’t Scare Them With Your Voice: Entice and Engage Them!
The user experience, even in video and audio content is important. Would you agree? I have seen some strides in video enhancements, especially with the use of screen capture tools (including freebie tools on the web), but it seems that audio is still lacking, in many cases. I’m here to say that you CAN improve the audio on your video content and provide a more enjoyable experience for your users...
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Daily Search Forum Recap: January 28, 2014
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
irwinmitchell.View the Original article
Monday, 13 January 2014
Google Link Schemes Update Doesn't Change Much
On Friday, I broke the news that Google changed their link schemes guidelines on widget links. In short, they made a change that explicitly named what types of links within widgets were bad and that not all links within widgets are bad.
Google also made two smaller modifications to the link schemes document, which seemed very small, so I didn't cover them.
Truth is, even the widget topic was probably not worth covering because it makes no difference to Google's guidelines. Yes, it appears different but it was just a wording change to clarify what Google's stance was. Their practice didn't change - they only penalized sites with "keyword-rich, hidden or low-quality links" not all links within widgets.
How do I know this? Well, if you trust Matt Cutts, Google's head of search spam. He tweeted later in the day:
Thx to
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Sunday, 12 January 2014
Would Your Mobile Sales Double & Your Strategy Change Radically If You Heard This Advice?
7 Lessons I Learned At The Event: How Apps Can Grow Your Business A LOT depends on knowing your audience. This manifested in a variety of interesting ways: 1. “Finding out that Windows Phone is #2 in certain countries, behind only Android,” was a huge insight for Marna Becker of recruiting & HR shop Sikoor. Imagine launching a campaign targeting only iOS in such a country – you’d be missing...
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The Huge List of Google Employees at Google Plus to Follow
Say what you like about Google Plus, it has one serious advantage: the people involved in Google are on it. Now only are they on the platform, but they are avid users of it. They are also remarkably welcoming to others who want to add them to their circles, and great about keeping up with discussions. If you are eagerly tracking Google’s trends and want to get an inside look,...
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Why Product & Marketing Need To Be One Team (Part 2)
How many times have you researched the competition only to discover that a huge driver for their marketing is their awesome product? It’s happened to me more times than I can count. The fundamental lesson to take away from this is that you must integrate the product and marketing teams. There are many reasons to do so, including: What we saw in part 1 of this series, namely that Facebook is...
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My Favorite UX Tools, Apps and Courses
There are so many great tools for testing websites and resources available for learning web site usability that it can be hard to choose. The ability to access a tool from a browser while traveling makes it easier to handle client needs in urgent situations, so I gravitate to extensions and plugins in Chrome and Firefox. Another criteria is that I have many computer devices which I used to try...
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10 Alternative Search Engines To Google
Google tends to be the 800lbs gorilla in the room during most SEO discussions. However, they aren’t the only search engine on the web. In fact there are literally hundreds of alternatives to Google. Some of these focus on a small niche while others try to search the entire universe! Optimizing for these may not be worth your while, but understanding how different engines rank their results will give you...
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Daily Search Forum Recap: January 10, 2014
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This week in search I publish my monthly Google webmaster report, it was a busy month. Google may be updating...Google Updates Link Guidelines: Widget Links Are Allowed When...
Kenichi Suzuki notified me via Google
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Video Recap of Weekly Search Buzz :: January 10, 2014This week in search I publish my monthly Google webmaster report, it was a busy month. Google may be updating...Google Updates Link Guidelines: Widget Links Are Allowed When...
Kenichi Suzuki notified me via Google
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Healthcare.gov and its Mysterious Homepage
The Healthcare.gov website should be easy to use without frustration. Its guests should want to use it and feel satisfied with their experience. Here’s more feedback on the homepage. Usability and the “Abilities” Even now, usability is kicked under the rug as a last resort in web design and marketing. A poorly designed web page will not sell products, convey good customer service or make a good impression on your...
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Daily Search Forum Recap: November 26, 2013
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Google announced that Google Places for Business has added a new section for business owners to manage and respond to reviews left on their Google Maps business listings.Google said:Today...Heaven's Gate Still Spamming Google Even After Mass Suicide
Hacker News thread points out that heavensgate.com is still live after 16 years. Heaven's Gate was a religious group/cult whereMark Traphagen Creates Virante AuthorRank
Honestly, I am not a fan of tools that measure your reach or popularity but with social and authority becoming more of a factor...Google's Matt Cutts: Why Google Use To Only Crawl 100 Links Per Page
Google's Matt Cutts posted a video answering the old question...A Google Wallet Card
Jason Morris, shared on Google
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Places For Business Adds Reviews SectionGoogle announced that Google Places for Business has added a new section for business owners to manage and respond to reviews left on their Google Maps business listings.Google said:Today...Heaven's Gate Still Spamming Google Even After Mass Suicide
Hacker News thread points out that heavensgate.com is still live after 16 years. Heaven's Gate was a religious group/cult whereMark Traphagen Creates Virante AuthorRank
Honestly, I am not a fan of tools that measure your reach or popularity but with social and authority becoming more of a factor...Google's Matt Cutts: Why Google Use To Only Crawl 100 Links Per Page
Google's Matt Cutts posted a video answering the old question...A Google Wallet Card
Jason Morris, shared on Google
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Google Places For Business Adds Reviews Section
Google announced that Google Places for Business has added a new section for business owners to manage and respond to reviews left on their Google Maps business listings.
Google said:
Today, we’re introducing Reviews in Google Places for Business. Now you can learn what your customers are saying about your business on Google and across the web, in one place. If you have a verified business listing, you will now see your customer ratings and reviews in the easy-to-use review inbox.
Google's Jade Wang shared the news with businesses in the Google Business Help forum adding:
To get started, go to the dashboard you use to manage your business information, click the listing you’d like to manage, and choose Reviews from the left hand navigation menu.
You’ll see a Reviews inbox listing any reviews Google users have left for your business as well as snippets of reviews written about your business on other websites. The Reviews analytics tab includes information detailing where users have evaluated your business, and the average score of reviews of your business.
Not all listings are in the new Google
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