Do Not Build High Quality Content For SEO, Build High Quality Patterns Instead

We have heard it over and over again. SEO evangelist, Google, cyber hipsters and pretty much everyone else says, “high quality content is required to do well in search engines.” In fact this narrative is repeated so much that I regularly see very smart people completely misunderstand the basics of information retrieval, which is the corner stone of SEO. So much time is spent talking about content in regards to SEO, that...

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