How Do You Measure the United Marketing-Product Team’s Results?

(This is the fourth in a series of posts on the lean approach to business, whose focus is on better understanding prospects and customers by extensive research and accordingly achieving higher customer satisfaction. This approach is very timely, because people increasingly start shopping by asking for referrals rather than searching, as described in Facebook is replacing Google. Accordingly, it makes sense for product and marketing to merge into one team, so that...

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