What do I mean by that? Well, when you want to compare who is more popular, such as Danny Sullivan and Barry Schwartz in the search industry - you weren't able to. There is a very popular Danny Sullivan race car driver and a very well-known Barry Schwartz professor in psychology that skew the results.
Google Trends now asks you which one you mean. Here is an example, you can see Danny Sullivan shows "Editor" below his name and when I start typing Barry Schwartz, it asks if I want to use the general search term of compare it to the psychologist. Unfortunately, I am not even popular enough to show up myself as a suggestion. :)
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